The E-Myth Revisited

The E-Myth stands for the Entrepreneurial Myth. It’s the myth that businesses are started by Entrepreneurs: people who risk capital for reward, and launch businesses with a clear and driving vision of how they can find a sweet spot in the market to identify and provide what consumers want.

The reality is that most businesses are started by Technicians: people who’ve developed a technical craft working for someone else and have decided to strike out on their own.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

The Lean Startup

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

Think and Grow Rich

Think and Grow Rich is the combined wisdom from more than 500 of America’s most successful individuals. Their insights were then narrowed down into 13 principles and contribute to what Hill refers to as an overall “Philosophy of Achievement.”

However, refusing to let Think and Grow Rich be defined purely as a method or system for success, Hill stated that the goals of his book were:

1. To help the reader become self-aware.
2. To help the reader understand how to become more effective amidst the immutable laws of the universe.

Hooked

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Outwitting The Devil

Using his legendary ability to get to the root of human potential, Napoleon Hill digs deep to reveal how fear, procrastination, anger, and jealousy prevent us from realizing our personal goals. This long-suppressed parable, once considered too controversial to publish, was written by Hill in 1938 following the publication of his classic bestseller, Think and Grow Rich.